SWBR's Innovation Square (the former Xerox Tower) is downtown Rochester’s newest development project where students from multiple colleges and universities throughout the region can live, learn and innovate in an urban environment. The project encompasses an entire city block and will include commercial, residential and retail operations.

June 16, 2022  |  4:00 p.m.

Members Free  |  Non-Members $10

Happy Hour at Bite on site to follow 

1.5 LU Learning Objective 1: Learn how the development team reimagined the space from a corporate headquarters to now having over 100 students living on site within 11 short months of owning the building. Learning Objective 2: Learn why this mixed-use concept is unique to the region and what it does to help retain talent and college students in the region. Learning Objective 3: Learn how the amenity spaces are laid out to attract and retain tenancy, including student lounge, fitness center, soundproof music practice rooms and more.Learning Objective 4: Learn about materials used and how the building is retrofitted for this new use.