This one-hour training equips teams with tools to grow their own personal brand on social media and how to utilize organizations thought leadership & content. The session dives into what people want to see on LinkedIn and social media as a whole and how to be a part of that interaction in a way that positions leaders as brand ambassadors. The session also provides proven strategies to grow networks and enhance influence around areas of expertise.

Learning Objectives:   Learning Objective 1: How to extend connection requests that grow your network in a strategic and thoughtful way within your alumni groups, associations, internal, clients and community.

Learning Objective 2: How to engage with content on LinkedIn in a meaningful way.

Learning Objective 3: What, how, when and why to publish your own posts on LinkedIn to reach your network.

Learning Objective 4: How LinkedIn Messages can open up opportunities for you, your organization and create stronger relationships with your network.

Presenter:  Cass McCrory - LinkedIn Expert leading enterprises & organizations like Accenture, Microsoft, TCS, SWBR and more through professional development training leveraging social media.

Cost:  AIA Rochester Members – FREE    Non Members:  $5.00