Thu, Sep 07|
CEU: Business Development, or...The Things You Don't Want to Do (Sep 2023)
1 AIA LU | It would be nice if work simply walked in the door without any effort. That’s not going to happen. But it can become easier to attract attention. This seminar explains an organized method to plan to gain new business & retain old clients. By Marilynn Mendell, president WinSpin CIC, Inc.
Time & Location
Sep 07, 12:00 PM – 1:00 PM
Warner Castle , 5 Castle Park, Rochester, NY 14620, USA
About the Event
Seminar is limited to 30 attendees
AIA Rochester members free | Non-members $5
Light lunch will be served
It would be nice if work simply walked in the door without any effort. That’s not going to happen. But it can become easier to attract attention. This seminar explains an organized method to work a plan to gain new business and retain old clients. There will be a variety of tips from business etiquette, to a way to increase stats for social media and newsletters, to building a substantially larger audience. Mendell’s umbrella approach incorporates marketing, public relations, networking, and public speaking into a successful package to help small businesses compete in today’s fast-paced world.
Learning Objective 1: See how a simple plan that includes black swan scenarios along with futurist ideas, if followed, will guarantee more business.
Learning Objective 2: Take away multiple avenues to increase business development visibility.
Learning Objective 3: Understand how accountability & efficiency become optimized utilizing strategic plans, budgets, marketing and PR plans.
Learning Objective 4: Get a clear picture of how important basic business etiquette plays into every aspect of prospecting for clients.
Presenter: Marilynn Mendell, president, WinSpin CIC, Inc., specializes in growth strategy. With 40 years of experience supporting the A/E industry among others, Mendell also teaches entrepreneurship at Georgetown and George Mason Universities. AIA National 2013 & 2014, AIA Design DC 2006, 2007, 2008, 2009, 2010, 2016, 2017, 2020 NeoCon® National 2012, 2013, 2015, 2017, 2018, 2020; Build Boston 2008 & ABX Boston 2013, NeoCon® East 2007 & 2008. WOY: Washington Women in Public Relations, New York State Department of Labor, Everywoman Opportunity Center. Good Morning America, Phi Beta Kappa, University of Buffalo. Book: Elbow Grease + Chicken Fat: Business Advice that Sticks to Your Ribs. www.winspincic.com
AIA Rochester Member Ticket