Seminar is limited to 30 attendees

AIA Rochester members free  |  Non-members $5

Light lunch will be served

It would be nice if work simply walked in the door without any effort. That’s not going to happen. But it can become easier to attract attention. This seminar explains an organized method to work a plan to gain new business and retain old clients. There will be a variety of tips from business etiquette, to a way to increase stats for social media and newsletters, to building a substantially larger audience. Mendell’s umbrella approach incorporates marketing, public relations, networking, and public speaking into a successful package to help small businesses compete in today’s fast-paced world.

Learning Objectives:

Learning Objective 1: See how a simple plan that includes black swan scenarios along with futurist ideas, if followed, will guarantee more business.

Learning Objective 2: Take away multiple avenues to increase business development visibility.

Learning Objective 3:  Understand how accountability & efficiency become optimized utilizing strategic plans, budgets, marketing and PR plans.

Learning Objective 4: Get a clear picture of how important basic business etiquette plays into every aspect of prospecting for clients.

Presenter:  Marilynn   Mendell, president, WinSpin CIC,  Inc., specializes in growth strategy. With 40 years of experience supporting  the A/E industry among others, Mendell also teaches entrepreneurship at  Georgetown and George Mason Universities. AIA National 2013 & 2014, AIA Design DC 2006, 2007, 2008, 2009,  2010, 2016, 2017, 2020  NeoCon® National 2012, 2013, 2015, 2017, 2018, 2020; Build Boston 2008 & ABX  Boston 2013, NeoCon® East 2007 & 2008. WOY: Washington Women in Public  Relations, New York State Department of Labor, Everywoman Opportunity Center.  Good Morning America, Phi Beta Kappa, University of Buffalo. Book: Elbow Grease + Chicken Fat: Business  Advice that Sticks to Your Ribs. www.winspincic.com