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Tailor Square

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SWBR

Gene Avallone

Photo:

This adaptive reuse and mixed-use project is a story of how design can shape community, using the legacy of architecture not only to adapt an aging structure but to create a place of dignity, connection, and long-term value. The redevelopment approach was to transform the former Hickey Freeman factory – a landmark in Rochester which had made fine clothing for presidents, the military and the postal service since 1899. Although the manufacturing space has downsized, over 200 employees of the now labeled Rochester Tailored Company still work and remain in the building. The legacy remains as it is one of the last manufacturing plants producing American-made clothing – not as a relic to be preserved in place, but as a flexible framework capable of accommodating a new social purpose. The building’s scale, rhythm, and industrial proportions became the organizing principles for a new residential environment – one that feels rooted, authentic, and connected to its surroundings. Loft-style apartments were carefully integrated within the existing structure, defined by high ceilings, exposed columns, and large steel windows that flood interiors with daylight. Original circulation patterns informed the layout of corridors and shared spaces, creating intuitive movement through the building while maintaining a sense of continuity. The design celebrates the building’s industrial aesthetic, allowing residents to experience spaces that have an honest, rich character. Community impact was central to the architectural vision. The project introduced 134 affordable homes for adults aged 55 and older, including 45 supportive units, with all residences designed to promote accessibility and aging in place. Type A and Type B units, along with features for residents with hearing and vision impairments, were seamlessly incorporated, ensuring comfort and independence without sacrificing design quality. Shared lounges, gathering areas, and amenities were positioned as social anchors, encouraging interaction and visibility throughout the building. Wide, light-filled corridors support mobility and foster casual encounters, reinforcing a sense of belonging and collective identity. Sustainability was a design driver. Geothermal systems, water-source heat pumps, and an all-electric residential program were woven into the existing structure, reducing energy use and operating costs while supporting long-term affordability. Through design that balances character, accessibility, and environmental responsibility, this project redefines adaptive reuse as a tool for community-building – creating a vibrant, inclusive place where architecture directly enhances quality of life.

Home Leasing

Owner:

Home Leasing Construction

Contractor:

P.O. Box 22851  |  Rochester, NY  |  14692      585-232-7650

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