Reclaiming its value in the city, renewing its commitment to the visitor experience, and repositioning for a new future.

Serving as a valued community asset, the Blue Cross Arena is poised to become an economic catalyst for the redevelopment of downtown Rochester and assist in repositioning active development along the river. This reaffirmation of the Arena’s value as a unifying element for urban placemaking is recognized as an opportunity to assist in furthering the city’s commitment to residents and promoting Rochester as leaders in urban design.

The Arena is poised to become the precedent for how architecture directly engages the built environment along the Genesee River. It is in recognition of the multiple scales of importance and their corresponding value that key elements of attracting games, shows, and community events are addressed. These efforts are explored in tandem with supporting downtown revitalization, hospitality, and tourism.